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Every small business to market itself. No marketing, no enterprise. This applies to your writing too. You have to find designed for yourself termed as a writer, so that people can hire you directly.
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Similarly, notice the color scheme used from your social networking service, Myspace. White background, blue navigation, black message. Simple, not overpowering. You should attempt to avoid more radical color schemes and, most importantly, don't utilize color schemes that deviate!
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